what is a statement of comprehensive income
it’s a record of revenue and costs of a business over a period, like a year
what is shown on a statement of comprehensive income
it shows how much profit the business made and what has happened to the profit
what is sales turnover
the value of sales you make (revenue)
what is a cost of sale
it’s the cost of production (materials and working)
what is gross profit
profit made before overheads are taken out
what are expenses
a cost that is not drireclty linked to producing the service eg marketing, rent
INDIRECT
what is the equation of profit for the period
profit before tax- income
what is the purpose of the statement of comprehensive income
3
-to satisfy legal requirements
-to show potential investors that the firm is successful
-helps managers review progress
what is the difference between high quality and low quality profit
-low quality profit is for example selling assets it’s not sustainable
-high quality profit is sustainable such as sales
why is SWOT analysis helpful for a business
it helps a business assess its competitive strength and the nature of its external environment
what are the 4 parts of SWOT
strength, weakness, opportunities, threats
why is it good to assess strengths and weaknesses with SWOT
-role for benchmarking (comparing to other firms)
what is the calculation for profitability
GP/revenue X 100
what is market capitalisation
the value of the business
why is assessing opportunity and threats good (SWOT)
3
-how to take advantage of opportunities
-how to protect against threats
-role of risk management and planning
what is the calculation for cost of sale
sales price - contribution PU
why is SWOT overall useful
-as it can be used to shape the future strategy for the firm to achieve its aims and objectives
-focuses on strategic issues
what is an external audit (SWOT)
an investigation of the economic environment and the condition of the marking and competition
what is internal audit (SWOT)
this lists the firms main strength and weaknesses and compare it to the competitors
who does the firms audits (SWOT)
mangers or a management consultant
strengths and weaknesses for (SWOT) are usually…
4 (internal)
profitability, liquidity, gearing, HR (employer employee relations)
opportunities and threats for a business (SWOT) are usually ….
(external)
4
tech change, economic environment (interest rates,) degree of competition, trends
whay are the negatives of SWOT
3
-bias
-quickly become out of date
-lacks focus
what is the difference between profit and profitability
profit- the difference between income and costs
profitability- the ability of a business to generate profit or its efficiency