case studies - marketing process

Question 1

Situational analysis

Answer 1

Aldi continuous SWOT
Strength: 90% of stock is private label and 1800 stock compared to 20,000
Opporutunies: exand automation
Weakness/threats: Larger variety from competitors = respond with improivng award winning quality

Question 2

Market research:

Answer 2

McD 2020 Mplant
50 products sold in one week comapred to 500 bigmacs
not successful cre product
Apple: Vision pro 2024
Preorders and innovation
Too expensive and inapplicable to real life (slales declined 14.3% 6 months after)

Question 3

Identifying target market

Answer 3

KFC segmentation for healthier
Beyond meat plant based
MCD advertsiing to target makret children
Responsible childrens marketing initiative policies
Criticism forom parents and health experts
This made fruit slices, bottled water and low fat milk and default sides
better decision making for target market