Ethnocentrism VS cultual relativism
ethnocentrism - thinking one culture is better/worse than another one
cultural relativism - understanding all cultures are different but none are better/worse (all equal)
Individualism VS collectivism
individualism - “ME” culture ex. US
collectivism - “WE” culture ex. Guatemala
Low VS high power distance
LPD - flat hierarchy, equal power ex. US
HPD - like to maintain regular hierarchy ex. Malaysia
High context VS low context
HC - indirect communication ex. hinting
LC - direct communication
Masculine VS feminine
masculine - value distinctive rules (Austria)
feminine - value shared rules (Sweden)
Saving face
preventing someone or yourself from public humiliation