Learning Objectives
5-1
Explain how memory is both a general term for storage and also an umbrella term for many cognitive processes.
5-2
Describe how short-term and working memory and similar and how they are different.
5-3
Explain why we can remember a telephone number long enough to place a call but tend to forget it almost immediately afterward.
5-4
Describe the capacity of short-term memory in terms of time and amount of information.
5-5
Explain how the process of chunking can improve short-term memory capacity.
5-6
Describe how memory is involved in processes such as doing a math problem.
5-7
Evaluate whether we use the same memory system to remember things we have seen and things we have heard.
5-8
Evaluate the working memory model and its components, including the central executive, phonological loop, and visuospatial sketch pad.
5-9
Describe how the prefrontal cortex relates to brief-duration memory systems.
Memory
The processes involved in retaining, retrieving, and using information about stimuli, images, events, ideas, and skills after the original information is no longer present
Memory has to do with the past affecting the present and the future.
The word “remember” can be divided into re, indicating repetition, and member, indicating a part or element. Together, to remember implies a “bringing back” or recollection of the elements or parts of a whole memory. In other words, to remember is to re-assemble.
what are the purpose of sensory memory
is important when we watch movies (more on that soon).
However, the main reason for discussing sensory memory is to demonstrate an ingenious procedure for measuring how much information we can take in immediately and how much of that information remains half a second later
what are the purposes of short term memory
Everything you know or think about at each moment in time is in short-term memory.
The Modal Model of Memory
The model proposed by Atkinson and Shiffrin that describes memory as a mechanism that involves processing information through a series of stages, including short-term memory and long-term memory.
It is called the modal model because it contained features of many models that were being proposed in the 1960s.
This model proposed three types of memory:
components of memory do not act in isolation.
structural features
Types of memory indicated by boxes in models of memory. In the modal model, the types are sensory memory, short-term memory, and long-term memory.
control processes
In Atkinson and Shiffrin’s modal model of memory, active processes that can be controlled by the person and that may differ from one task to another. (They are dynamic)
Rehearsal is an example of a control process.
Other examples of control processes are
(1)
strategies you might use to help make a stimulus more memorable, such as relating the digits in a phone number to a familiar date in history, and
(2)
strategies of attention that help you focus on information that is particularly important or interesting.
rehearsal
The process of repeating a stimulus over and over, usually for the purpose of remembering it, that keeps the stimulus active in short-term memory.
Encoding
The process of storming info in LTM
Retrieval
This process of remembering information that is stored in long-term memory is called retrieval
Sensory Memory
A brief stage of memory that holds information for seconds or fractions of a second. It is the first stage in the modal model of memory.
Persistence of vision
The continued perception of light for a fraction of a second after the original light stimulus has been extinguished. Perceiving a trail of light from a moving sparkler is caused by the persistence of vision.
whole report method
Procedure used in Sperling’s experiment on the properties of the visual icon, in which participants were instructed to report all of the stimuli they saw in a brief presentation.
participants saw only an average of 4.5 of the 12 letters (38 percent of the total number of letters were remembered).
partial report method
Procedure used in Sperling’s experiment on the properties of the visual icon, in which participants were instructed to report only some of the stimuli in a briefly presented display.
A cue tone immediately after the display was extinguished indicated which part of the display to report.
A high-pitched tone indicated the top row; a medium-pitch indicated the middle row; and a low-pitch indicated the bottom row.
Because the tones were presented immediately after the letters were turned off, the participant’s attention was directed not to the actual letters, which were no longer present, but to whatever trace remained in the participant’s mind after the letters were turned.
When the participants focused their attention on one of the rows, they correctly reported an average of about 3.3 of the 4 letters (82 percent) in that row.
Because this occurred no matter which row they were reporting, Sperling concluded that immediately after the 12-letter display was presented, participants saw an average of 82 percent of all the letters but were not able to report all these letters because they rapidly faded as the initial letters were being reported
delayed partial report method
Procedure used in Sperling’s experiment on the properties of the visual icon, in which participants were instructed to report only some of the stimuli in a briefly presented display.
A cue tone that was delayed for a fraction of a second after the display was extinguished indicated which part of the display to report.
to determine the time course of the fading.
The result of the delayed partial report experiments was that when the cue tones were delayed for 1 second after the flash, participants were able to report only slightly more than one letter in a row.
plots this result, showing the percentage of letters available to the participants from the entire display as a function of time following the presentation of the display.
This graph indicates that immediately after a stimulus is presented, all or most of the stimulus is available for perception.
This is sensory memory.
Then, over the next second, sensory memory fades
decays
Process by which information is lost from memory due to the passage of time
iconic memory or the visual icon
Brief sensory memory for visual stimuli that lasts for a fraction of a second after a stimulus is extinguished.
This corresponds to the sensory memory stage of the modal model of memory
echoic memory
Brief sensory memory for auditory stimuli that lasts for a few seconds after a stimulus is extinguished.
Also called the persistence of sound
An example of echoic memory is when you hear someone say something that you fail to understand at first and say “What?” But even before the person can repeat what was said, you “hear” (comprehend) it in your mind.
If that has happened to you, you have experienced echoic memory
Short-term memory (STM)
A memory mechanism that can hold a limited amount of information for a brief period of time, usually around 30 seconds, unless there is rehearsal (such as repeating a telephone number) to maintain the information in short-term memory.
Short-term memory is one of the stages in the modal model of memory
early research on STM that focused on answering the following two questions:
(1)
What is the duration of STM?
(2)
What is the capacity of STM?
These questions were answered in experiments that used the method of recall to test memory
recall
Subjects are asked to report stimuli they have previously seen or heard.
Memory performance can be measured as a percentage of the stimuli that are remembered.
Participants’ responses can also be analyzed to determine whether there is a pattern to the way items are recalled.
(For example, if participants are given a list consisting of types of fruits and models of cars, their recall can be analyzed to determine whether they grouped cars together and fruits together as they were recalling them.)
Recall is also involved when a person is asked to recollect life events, such as graduating from high school, or to recall facts they have learned, such as the capital of Argentina.
What Is the Duration of Short-Term Memory?
15 - 20 seconds
Brown Peterson task
1958
presented participants with three random letters, such as FZL or BHM, followed by a random number, such as 403.
Participants were instructed to begin counting backward by threes from that number.
This was done to keep participants from rehearsing the letters.
After intervals ranging from 3 to 18 seconds, participants were asked to recall the three letters.
Participants correctly recalled about 80 percent of the three-letter groups when they had counted for only 3 seconds but recalled only about 12 percent of the groups after counting for 18 seconds.
Results such as this have led to the conclusion that the effective duration of STM (when rehearsal is prevented, as occurred when counting backward) is about 15 to 20 seconds or less.
information lost rapidly from STM
Digit span task
The number of digits a person can remember.
Digit span is used as a measure of the capacity of short-term memory.
According to measurements of digit span, the average capacity of STM is about five to nine items—about the length of a phone number.
This idea that the limit of STM is somewhere between five and nine was suggested by George Miller (1956), who summarized the evidence for this limit in his paper “The Magical Number Seven, Plus or Minus Two