what is learning
the process of acquiring through experience, new & relatively enduring info, or behavior
what is habituation
when you respond less strongly over time to repeated stimulus
what is sensitization
you respond more strongly over time
what is classical conditioning
learning through mere association
what is the difference between habituation & sensory adaptation?
sensory adaptation is when sensory receptors themselves become less responsive, while habituation is the brain learning to ignore a repeated, irrelevant stimulus
5 components of classical conditioning
neutral stimulus, unconditioned stimulus, unconditioned response, conditioned stimulus, & conditioned response
6 principles of classical conditioning
acquisition, extinction, spontaneous recovery, stimulus generalization, stimulus discrimination, higher order conditioning
what is acquisition
the process of learning conditioned response (NS becomes CS)
what is extinction
CR gradually weakens & eventually disappears; learned behavior becomes dominant (CS is repeatedly presented w/o UCS)
what is spontaneous recovery
disappeared CR suddenly reappears after rest period (time gap)
what is renewal
seemingly ‘extinct’ CR returns in a diff. context (ex: dog starts to show CR in a diff. location)
what is stimulus generalization?
once acquisition, similar stimuli to CS can also trigger CR
what is stimulus discrimination?
learned to respond only to a specific conditioned stimulus (when only a specific CS provokes the CR)
What is higher order conditioning
new NS becomes a CS by pairing already-established CS; first CS-CR relationship is strongest
What is a higher order conditioning example
light (new NS) + bell (learned CS) -> salivation; light alone (new cs) -> salivation
what can classical conditioning explain
survival, phobias, and advertising strategy
what is operant conditioning
learning through reward & punishment (voluntary, not automatic)
what is law of effect
behaviors that lead to satisfying outcomes are more likely to be repeated, while behaviors that lead to unpleasant outcomes are not
skinner box/operant chamber
lever inside chamber for animal to ‘operate’ to obtain food/water as a reinforcer
what is reinforcement
any outcome that increases the probability of a response
what is punishment
any outcome that decreases the probability of a response
what is positive reinforcement
giving a desirable stimulus; you behave in certain ways to get something; can be physical or psychological
what is negative reinforcement
taking away an undesirable stimulus; you behave in certain ways to avoid/remove something; can be physical or psychological
what is positive punishment
giving an undesirable stimulus; you DONT behave in certain ways to not get something; can be physical or psychological