what is memory
the process by which info is encoded, stored, and retrieved
what is memory illusion
a false but subjectively compelling memory
what is hyperthmestic syndrome
a condition causing extremely detailed autobiographical memory
what is calendar calculator
someone able to instantly determine the day of the week for any date
what is span
the number of items a person can hold in short-term memory
what is duration
how long info can be retained in memory
what is an eidetic memory
the ability to vividly recall visual info like a “photograph”
types of memory
sensory, echoic, short-term, and long-term
what is sensory memory
brief storage of sensory info
what is iconic memory
visual sensory memory lasting a few seconds
what is echoic memory
auditory sensory memory lasting a few seconds
short-term (working) memory
active processing of info for a short time
long-term memory
storage of info over extended periods
what is decay
fading of memory over time
what is interference
when other info blocks memory recall
what is proactive
when old memories interfere with new learning
what is retroactive
when new memories interfere with recalling old info
what is miller’s magic number
short-term memory can hold about 5-9 items
what is chunking
grouping items together to improve memory
what is rehearsal
repeating info to keep it in memory
what is maintenance rehearsal
simple repetition to retain info
what is elaborative rehearsal
linking new info to existing knowledge
what is paired-associative task
learning by associating a pair of items
what are levels of processing
depth of processing affects memory retention