decision-making styles
rational and intuitive
rational decision making
objective criteria / define the problem
intuitive decision making
based on experience, feelings and accumulated judgement
gut feeling over cognitive problem solving
decision making process
identify problem
identify decision criteria
allocate weights to criteria
develop alternatives
analyze alternatives
select an alternative
implement an alternative
evaluate effectiveness
biases that lead to errors in decision making
overconfidence
immediate gratification
anchoring effect
selective perception
confirmation
framing
availability
representation
randomness
sunk costs
self serving
hindsight
overconfidence