Situational Cues
Cueing Interventions
Goal priming
Serving size cues
-Getting big versus small pop
Product placement
-How marketers try to get us to buy things
Situated Conceptualizations
Training Interventions
-Implementations intentions, attentional bias modification, approach-avoidance, inhibitory control, mindfulness based training, evaluative conditioning
Implementation Intention
-Dual processing: creating an implementation is conscious and you practice it to allow you to bypass thinking in the actual situation
Attentional Bias Modification
-Training where we look in the environment and what sorts of things attract us
Mindfulness based training
-Another way to train people to automatically say “I will bypass this behaviour and choose this one”
How can we change impulsive processes?
-Behavioural Conditioning
Reinforcing behaviour arises from…
-Operant Conditioning
Operant Conditioning
-Being reinforced or punished for something constantly
Stimulus –> Learning –> Response –> Consequence
Feedback is…
Changing antecedents is called…
- Changing what you feed in the beginning (stimulus) so we can change people’s learnings
Types of consequences
- Punishment
Reinforcer
-Any consequence that strengthens the behaviour is follows
Positive reinforcement
Negative reinforcement
Punishment
Altering consequences is a powerful method for behaviour change… therefore what do we need to do?
- If you try to change someone’s behaviour in an unsupportive environment, it can be challenging
Mastery experiences is an example of what?
-Positive reinforcement
Environmental Cues
-What is happening around people?
Prompting practice
-Constamntly trying things and constantly reinforcing people so they learn from behaviours and it becomes habitual