Culture is defined as…
A set of beliefs, values, attitudes, habits, and forms of behavior that are shared by a society and are transmitted from generation to generation
How does culture influence tourism?
Value different cultures, influence social interactions, communication style, business practices
What is individualism vs collectivism?
Prioritizing self over group, (company)
What is masculinity vs femininity?
The importance of quantity over quality of life
What is power distance?
Accept and expect that power is distributed unequally
What is uncertainty avoidance?
The tolerance for uncertainty
What is long term vs short term orientation?
Prioritizing the future over the present
What is indulgence vs restraint?
Human drive over strict social norms
How does age influence travel behaviors?
Availability of time and the extent of activities
How does the lifecycle influence travel behaviors?
The amount of time you have, moving from married to having kids can take up a lot of time, then time frees up again once your kids have left the house
What are some of the barriers to leisure enjoyment?
Intrapersonal, interpersonal, and structural
What is destination image?
The mental picture that an individual
forms of a tourism destination
What is the difference between projected image and perceived image?
Projected is the provider/destination, the perceived is the consumer and tourists
What is the ideal self?
What you would like to be
What is self image?
How you perceive yourself
What is apparent self?
How you are seen by others
What is reference group self?
How you believe others see you
What is framing?
Describing and presenting the
same information in different
ways
What is IPA?
Importance-Performance Analysis
What are some framing strategies?
Repeating, highlighting, certain keywords, concepts, symbols
