What are two types of purchases for tourism product?
Indirect and direct
What are three types of distribution strategies?
Intensive, exclusive, and selective
What is the most common distribution of tourism product?
Multi-channel strategy
What are the roles of travel intermediaries?
Support distribution, attract consumers, facilitate bookings
What are the functions of travel agents?
Information, sales network, reservations
What are the functions of corporate travel managers?
Negotiation with suppliers, management reporting, travel policy
What are the four types of models that connect to online travel agencies?
Merchant, Agency, Metasearch, Opaque
What type of travelers use travel agencies?
Both leisure and business travelers
What does the travel wholesaler do?
Sells directly
What is horizontal integration?
Ownership of similar companies by one company
What is vertical integration?
Ownership of all or part of the distribution network
