Broadly, what can the travel market be segmented into?
Leisure travelers and business travelers
What is the business segment influenced by?
Economy, Policies, Globalization, Technology
What do business travelers travel for?
Attend business events, meetings, developments and trainings, selling product
Why are business travelers important?
Consistent trips, less price sensitive, more tech savvy
What are some different preferences business travelers can have?
Location, time, service quality,
What does MICE stand for?
Meetings, Incentives, Conferences, Exhibitions
What can the leisure market be segmented by?
Demographics, geolocation, interests, companionship
What are some reasons for adventure tourism?
Physical activity, cultural exchange, interaction with natural environment
What is VFR tourism?
Compensates seasonality, longer length of stay
What are aspects of senior tourism?
Time and money is not an issue, constraints are health and mobility
What are some other travel markets?
Religious, Festival, Education, Dark
