What are 2 common complaints of software engineers in industry
2. customer changes requirements frequently
What is ethnographic field study technique
Its a technique of qualitative research. Its a solution of 2 common software engineer problems
What are 2 methods in ethnographic field study
2. Observing users
What is UCD approach
User-centered design approach involves 2 things
What are principles of UCD
What is naturalistic observation
Observing user in natural environment
What is ethnography
Its a branch of anthropology. Observing specific group of users in natural environment. the result is in story not in numeric values.
What is contextual inquiry
Its an ethnographic interviewing technique. It is based upon user observation and asking questions from user. It is based upon master-apprentice model of learning.
What is master-apprentice model of learning
An expert user and a trainee who learn from it.
What are 4 principles of contextual inquiry
What are the ways of contextual inquiry
What are behavioral variables
For example we want to make an e-commerce site. The behavioral variables could be frequency of shopping, desire to shop, motivation for shop
Does user types defined by user behavioral
Yes
What is demographic data
age, gender, income, location
What is persona hypothesis
Making an opinion based on incomplete data. It is used in contextual inquiry.
What is difference between domain expertise and technical expertise
Domain expertise: Knowledge of specialize subject pertaining to a product
Technical expertise: Knowledge of digital technology
What are environmental variables
In what environment user works. e.g.
company size
IT presence
What variables are required in persona hypothesis for preparation of ethnographic interview