Economic Model- Classical
humans weigh options, make rational choices
Economic Model- Bounded Rational framework
cognitive limitations prevent “rational” choices, resources to gather information, information aviability
Economic Model- Behavioral Economics
Behavioral economics is a field that blends psychology and economics to explain why people often make irrational, rather than perfectly rational, economic decisions
What are Heuristics and how do they help you
mental shortcuts that allow humans to make choices quickly, which can lead to cognitive bias
Availability Heuristic
easily recalled information, which makes you think it is important
Anchoring
your judgment is influenced by a reference point
Confirmation Bias
you find information that confirms information that you already believe
Prospect Theory/ Loss Aversion
Framing Effect
people hate to loose things of miss out- framing things sround potential loss or gain
Positive= get, now, grab, today
negative: dont miss out, stop wasting your money
Priming Effect
exposure to certain stimuli influences subsequent responses
What is Cognitive Dissonance
psychological discomfort experienced from having two or more confliucting beliefs
What drove the interest in conducting IQ tests
France legislated mandatory education- The American military wanted a test that could categorize recruits who may be appropriate for leadership positions
Compulsory Education
requires kids to go to school- started in France
What is the Mean/average of IQ testing, and what is the standard deviation?
Mean/Average = 100
Standard deviation is 15
Wechsler Scales, most common IQ test
developed several IQ tests, including Wechsler Audult Intelligence Scale and the Wechsler Intelligence Scale for Children
Fluid vs. crystallized intelligence
Fluid: Information processing, especially new or complex information (escape rooms)
Crystalized: Knowledge that is gained through experience (accumulation of knowledge)
Emotional Intelligence
managing your own emotions, using your emotions to guide thoughts/ actions. recognizing other people’s emotions
The Flynn Effect
People on average have been doing better on IQ tests over time
What is the difference between motivation and goals
Motivation = psychological force that drives the pursuit of goals
Goal = cognitive representation of a desired outcome
What does SMART Goals mean
Specific, Measurable, Attainable, Relevant, Time Bound
Intrinsic vs extrinsic motivation
Intrinsic = drive to do something because it is inherrently enjoyable
Extrinsic = outside influence that motivates you
What is at the top and bottom of aslows hierarchy of needs?
Top: Self-Actualization
Bottom: Physical Needs
Hull’s Drive Reduction Theory
moving from homeostasis (psychological needs are out of balance- you are hungry, tired)- As soon as you are hungry you will be motivated to eat
Yerkes Dodson Curve
Performance is best when you have some level of stress/ arousal (you’re not bored or completely stressed out)