Commercialisation

Question 1

Characteristics of commercialisation

Answer 1

• Advertising
• media representation
• money
• merchandise
• endorsements
• sponsorship
• Mass spectatorism
• brands
• pay per view

Question 2

Commercialism

Answer 2

The treating of sport as a commodity (something to be bought or sold), involving buying and selling assets w/ the market as the driving force behind sport.

Question 3

Broken time payments

Answer 3

Wages given to players when they missed work for their sport.

Led to split between rugby league and rugby union

Question 4

How ? Rise of spectatorism

Answer 4

introduction of a fee “gate money” to watch high level sports.

This gave clubs an income for the first time.

Without this money sport would remain amateur. This money allowed clubs to recruit and pay the best players, buy equipment and improve facilities

Began the birth of modern professional era.

Question 5

Gate money ?

Answer 5

introduction of a fee “gate money” to watch high level sports.

This gave clubs an income for the first time.

Question 6

What happened as a result of gate money

Answer 6

Began the birth of modern professional era.

This money allowed clubs to recruit and pay the best players, buy equipment and improve facilities

Without this money sport would remain amateur.