Competition - Unit 1

Question 1

Name at least 3 ways a business can compete:

Answer 1

• Wider product range
• Better after-sales service
• Stronger brand image
• Better product features
• Higher quality
• Better design
• More enjoyable experience

Question 2

A brand is…

Answer 2

A named product that customers see as being different from other products, and that they can associate or identify with. A company or product can develop a unique brand image that customers associate them with.

Question 3

A business might use a number of criteria to analyse and judge the ______ and ______ of its potential competition in order to improve it’s business offering and _________ from them.

Answer 3

STRENGTHS
WEAKNESSES
DIFFERENTIATE