4.1 Change is a Process
Change is not a single event but a transitional process with multiple and varied events supporting the objective of moving an organization and its stakeholders from a current state to a future state.
While responding to a change, there is classically a dip in performance due to an individual’s normal reaction to change. The disruption can occur at various times throughout the transitional process before the future state is achieved. In some cases, especially without change management, adoption of the change can fail and old behaviors resume. Stakeholders must begin to behave differently for the change to be adopted.
4.2 Relationship to Strategic Planning
Change is initiated at many levels, yet a critical, natural link exists between strategic planning processes and change management. Strategic planning establishes a vision, and its component activities determine the future state and ongoing organizational changes required to successfully operationalize and sustain it. Change management drives individual and collective adoption, thus ensuring achievement of expected benefits and return on investment.
The vision, a leading component of strategic planning, is an aspirational and future-focused statement that typically describes why the change is needed and what the future state will be like and sometimes includes the risks to the organization if the change is not successful.
The vision statement creates the initial and foundational link between strategic planning and change management because it:
Successful changes require leaders to articulate a consistent, achievable, inspiring, and easily understood vision that guides the organization to measurable achievement of expected benefits.
4.3 Types of Organizational Change
Types of organizational change and change definitions are almost infinite. Defining a change by the name of a project, a new systems initiative, process redesign, acquisition, policy, or procedure update is often incomplete. A change definition must be based on an analysis of a number of change variables that can differ from one change to the next, including technological complexity, number and type of impacted stakeholder groups, degree of process change, amount of structural adjustment, physical relocations, benefit or compensation impacts, workforce adjustments, speed of implementation, degree of job role change, and geographic dispersion. However, what makes each change truly unique is that it affects individuals and organizations with unique value systems, cultural norms, histories, experiences with past changes, leadership styles, and levels of competency in managing change.
4.4 Relationship to Project Management
Project management and change management are complementary yet distinct disciplines that may overlap during change delivery, and are often interdependent when delivering value to the organization. The degree of overlap and interdependency can vary between organizations, depending on factors such as organizational structure, type of change, methodologies utilized, competency, and capability maturity.
Effective integration of project management and change management is required to ensure that organizational objectives are achieved. Integration can occur across various dimensions, including the following:
4.5 Organizational and Individual Change
Change is managed at both the organizational and individual levels. Change management facilitates the transition of organizations and their stakeholders to sustain the future state. Individual behavior change is essential to achieving this objective and the organization’s return on investment. It is also important to identify measures of accountability to ensure change is successful at both the organizational and individual levels.
4.6 Change Management Roles and Responsibilities
A particular change effort may involve individuals specifically selected to advise the project team on potential change risks, such as an advisory committee. The Change Management Team may engage additional individuals or groups (outside the change team) to help assess change effects; prioritize change management tasks; provide feedback on the change management strategy, plan, and tactics; and execute and support the change process at the stakeholder level.
The following roles are defined for dedicated change professionals:
A key responsibility of change management professionals is coaching leaders and providing a roadmap for change leadership activities. The following roles are created to support stakeholders’ results:
4.7 Organizational Alignment and Change Management
Alignment is an important element of successful change initiatives. Leaders must have clarity of purpose and focus to align people, processes, systems, and structures. They must also develop contingency plans to detect and remediate alignment issues that may occur before, during, or after change occurs. Change capacity and capability can vary greatly from one organization to another, but the likelihood of the successful implementation and adoption of change is increased when the organization’s structure, processes, and people are continually aligned to a common vision.
4.8 Change Readiness
A goal of change management is to ensure that an organization is ready to implement and adopt the change. An organization’s focus on change readiness can foster stakeholder engagement, enhance stakeholder morale, improve the likelihood of success, and ensure that all stakeholders are equipped to navigate the change journey.
Change management processes provide insight and foresight into sources and causes of potential barriers, allowing for the development of strategies that can overcome resistance or mitigate the impact that resistance may have on overall change success.