HALO NA E2 > CONSUMER BEHAVIOR > Flashcards

CONSUMER BEHAVIOR Flashcards

(97 cards)

Study These Flashcards
1
Q

HOW BUYERS MAKE DECISION PRIOR TO, DURING, AND ACQUIRING A PRODUCT TO SATISFY THEIR NEEDS, WANTS AND DEMAND

A

CONSUMER BEHAVIOR

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

KNOWLEDGE DERIVED BY STUDYING CONSUMER BEHAVIOR

A

CONSUMER INSIGHT

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

2 FACTORS THAT AFFECT CONSUMER BEHAVIOR PROCESS

A

INTERNAL FACTOR
EXTERNAL FACTOR

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

FACTORS THAT AFFECT CONSUMER BP:

INTRINSIC THE CONSUMER

LEARNING PROCESS, PERCEPTION, ATTITUDES AND BELIEFS THAT INFLUENCE CONSUMER DECISIONS MAKING

A

INTERNAL FACTOR

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

FACTORS THAT AFFECT CONSUMER BP:

SIMILAR OR DIFFERENT FROM EACH OTHER

CONSUMERS’ SOCIOCULTURAL ENVIRONMENT, FAMILY, FRIENDS, THEIR REFERENCE GROUPS

A

EXTERNAL FACTOR

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

HEART OF LEARNING CONSUMER BEHAVIOR

A

THE BUYER-SELLER INTERACTION

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

THE ACT OF USING, BENEFITTING FROM THE PRODUCT

A

CONSUMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

WHO BUYS GOODS AND SERVICES REGULARLY

A

CUSTOMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

TWO CATEGORIES OF CUSTOMERS:

A

TRADE CUSTOMER
FINAL CUSTOMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

CATEGORIES OF CUSTOMERS:

BUYS THE PRODUCT, ADDS VALUE, AND RESELLS IT

A

TRADE CUSTOMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

CATEGORIES OF CUSTOMERS:

BUYS THE PRODUCT TO FULFILL THEIR OWN NEEDS OR DESIRE

A

FINAL CUSTOMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

THREE KINDS OF CUSTOMER:

A

PRESENT CUSTOMERS
FORMER CUSTOMERS
POTENTIAL CUSTOMERS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

THREE KINDS OF CUSTOMER:

CURRENTLY BUYING OR AVAILING THE PRODUCT OR SERVICES

A

PRESENT CUSTOMERS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

THREE KINDS OF CUSTOMER:

USED TO BUY OR AVAIL

OPPORTUNITY FOR WIN-BACK STRATEGY

A

FORMER CUSTOMERS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

THREE KINDS OF CUSTOMER:

NOT YET PURCHASED BUT ARE LIKELY TO DO SO IN THE FUTURE

FOCUS OF MARKETING, ADVERTISING AND SALES

A

POTENTIAL CUSTOMERS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

FIVE TYPES OF CUSTOMERS:

A

LOYALCUSTOMER
DISCOUNT CUSTOMER
IMPULSIVE CUSTOMER
NEED-BASED CUSTOMER
WANDERING CUSTOMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

FIVE TYPES OF CUSTOMERS:

INCREASE MORE PROFIT AND SALES. COMPLETELY SATISFIED WITH THE PRODUCT OR SERVICES

A

LOYAL CUSTOMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

FIVE TYPES OF CUSTOMERS:

USUALLY BUYS WHEN OFFERED DISCOUNTS OR THEY PURCHASE ONLY LOW COST GOODS

A

DISCOUNT CUSTOMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

FIVE TYPES OF CUSTOMERS:

HARD TO CONVINCE AND DONT GO FOR A SPECIFIC PRODUCT

A

IMPULSIVE CUSTOMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

FIVE TYPES OF CUSTOMERS:

BUY ONLY WHEN THEY ARE IN NEED

A

NEED-BASED CUSTOMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

FIVE TYPES OF CUSTOMERS:

LEAST VALUE CUSTOMER AS THEY DONT KNOW WHAT TO PURCHASE

A

WANDERING CUSTOMER

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

HOW CONSUMERS THINK, FEEL, AND ACT TOWARD PRODUCTS, SERVICES, OR BRANDS

A

CONSUMER PERSPECTIVE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

STRATEGY, ACTIONS, AND EFFORTS BUSINESSES USE TO UNDERSTAND, ATTRACT, RETAIN, AND SATISFY CONSUMER

A

MARKETER ACTIVITIES

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

MOST BASIC PROBLEMS OR DEFICIENCIES THAT DRIVE HUMAN BEHAVIOR

A

NEEDS (CP)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
REMIND CONSUMERS OF NEEDS THROUGH COMMUNICATION AND ADVERTISING STRATEGIES
SALIENT REMIND (MA)
26
SHAPED BY CULTURE, SOCIAL INFLUENCE, AND PERSONALITY. WANTS ARE SPECIFIC
WANTS (CP)
27
UNIQUE VALUE TO SHAPE CONSUMER PREFERENCE
BUILD PREFERENCE (MA)
28
WANT BECOMES A DEMAND WHEN BACKED BY PURCHASING POWER AND WILLINGNESS TO SPEND
DEMAND (CP)
29
DISCOUNTS, ADVERTISING CAMPAIGNS, AND PERSUASIVE COMMUNICATION THAT MOTIVATES THE PURCHASE
PROMOTE (MA)
30
CONSUMER GIVES UP SOMETHING OF VALUE TO OBTAIN SOMETHING ELSE OF VALUE
EXCHANGE (CP)
31
ENSURES SMOOTH, CONVENIENT, AND FAIR EXCHANGE. DISTRIBUTION CHANNELS, DIGITAL PLATFORMS, AND PAYMENT OPTIONS TO FACILITATE BUYING
INITIATE, DIRECT, MANAGE (MA)
32
REDUCE RISK AND REASSURE BUYERS THAT THE PURCHASE WAS THE RIGHT CHOICE, REWARD PROGRAMS TO ADD VALUE TO THE TRANSACTION
EASE, REASSURE, REWARD (MA)
33
EXCHANGE AFTER INVOLVING MONETARY PAYMENT
TRANSACTION (CP)
34
AFTER CONSUMING, CONSUMER EVALUATES SATISFACTION OR DISSATISFACTION
POST-PURCHASE BEHAVIOR (CP)
35
BUILD LONG-LASTING RELATIONSHIP AND CONSISTENCY OF THE PRODUCT AND SERVICES
BUILD RELATIONSHIP (MA)
36
SEVEN CHALLENGES IN UNDERSTANDING CONSUMER BEHAVIOR:
1. INDIVIDUAL DIFFERENCES 2. DYNAMIC AND CHANGING PREFFERENCES 3. INFLUENCE OF SOCIAL AND CULTURAL FACTORS 4. EMOTIONAL VS. RATIONAL DECISION-MAKING 5. TECHNOLOGY AND INFORMATION OVERLOAD 6. POST-PURCHASE UNCERTAINTY (COGNITIVE DISSONANCE) 7. GLOBALIZATION AND DIVERSITY OF MARKETS
37
SEVEN CHALLENGES IN UNDERSTANDING CONSUMER BEHAVIOR: UNIQUE IN TERMS OF PERSONALITY, VALUES, INCOME, LIFESTYLE, AND EXPERIENCE
INDIVIDUAL DIFFERENCES
38
SEVEN CHALLENGES IN UNDERSTANDING CONSUMER BEHAVIOR: TASTES AND PRIORITIES EVOLVE RAPIDLY DUE TO TRENDS, TECHNOLOGY, AND CULTURAL SHIFTS
DYNAMIC AND CHANGING PREFERENCES
39
SEVEN CHALLENGES IN UNDERSTANDING CONSUMER BEHAVIOR: SHAPED BY FAMILY, PEERS, SOCIAL CLASS, RELIGION, AND CULTURE
INFLUENCE OF SOCIAL AND CULTURAL FACTORS
40
SEVEN CHALLENGES IN UNDERSTANDING CONSUMER BEHAVIOR: CONSUMERS DONT ALWAYS BUY LOGICALLY; MANY DECISIONS ARE EMOTIONAL OR IMPULSIVE
EMOTIONAL VS. RATIONAL DECISION-MAKING
41
SEVEN CHALLENGES IN UNDERSTANDING CONSUMER BEHAVIOR: SOCIAL MEDIA, REVIES, AND COMPARISON SITES, CONSUMERS INFORMED AND SKEPTICAL
TECHNOLOGY AND INFORMATION OVERLOAD
42
SEVEN CHALLENGES IN UNDERSTANDING CONSUMER BEHAVIOR: AFTER BUYING, DOUBT THEIR DECISION IF EXPECTATIONS ARE NOT FULLY MET
POST-PURCHASE UNCERTAINTY (COGNITIVE DISSONANCE)
43
SEVEN CHALLENGES IN UNDERSTANDING CONSUMER BEHAVIOR: BUSINESSES MUST CATER TO DIFFERENT CULTURE VALUES, INCOME LEVELS, AND LIFESTYLES.
GLOBALIZATION AND DIVERSITY OF MARKETS
44
SHORT SIGHTEDNESS
MYOPIA
45
FOCUSES ONLY ON ITS PRODUCTS AND IMMEDIATE SALES. PRODUCT AND SERVICES
MARKETING MYOPIA
46
PRIORITIZES UNDERSTANDING AND SATISFYING CUSTOMERS' NEEDS AND WANTS
MARKETING ORIENTATION
47
CUSTOMER AT THE HEART OF EVERY DECISION FROM PRODUCT DEVELOPMENT AND MARKETING DELIVERY AND POST-PURCHASE ENGAGEMENT. TO BUILD LONG TERM RELATIONSHIPS AND LOYALTY
CONSUMER-CENTRIC STRATEGY
48
FOUR MARKETING STRATEGY PROCESS
1. UNIQUE VALUE PROPOSITION (UVP) 2. SEGMENTATION, TARGETING, POSITIONING PROCESS (STP) 3. MARKETING MIX STRATEGIES (4 P's) 4. FIRM
49
OFFERING UNIQUE, VALUABLE COMPARED TO COMPETITORS UNIQUE AND DIFFERENTIATED WAY
UNIQUE VALUE PROPOSITION (UVP)
50
ENABLES COMPANIES TO BE MORE EFFECTIVE AND EFFICIENT IN DELIVERING THEIR VALUE THROUGH THEIR OFFERINGS
SEGMENTATION, TARGETING, POSITIONING (STP)
51
DIVIDES MARKET INTO GROUPS WITH SIMILAR NEEDS
SEGMENTATION
52
FOUR BASES FOR SEGMENTATION:
GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHICS BEHAVIORAL
53
FOUR BASES FOR SEGMENTATION: DIVIDES CONSUMERS BASED ON THEIR LOCATION
GEORAPHIC SEGMENTATION
54
FOUR BASES FOR SEGMENTATION: DIVIDES CONSUMERS BASED ON HUMAN CHARACTERISTICS
DEMOGRAPHIC SEGMENTATION
55
FOUR BASES FOR SEGMENTATION: DIVIDES CONSUMER BASED ON ACTIVITIES INTEREST, AND OPINIONS
PSYCHOGRAPHIC SEGMENTATION
56
FOUR BASES FOR SEGMENTATION: DIVIDES CONSUMERS BASED ON PATTERNS OF INTERACTION WITH COMPANY OR THE BRAND
BEHAVIORAL SEGMENTATION
57
FOUR KEY FACTORS IN PSYCHOGRAPHIC SEGMENTATION:
LIFESTYLE VALUES AND BELIEFS PERSONALITY TRAITS SOCIAL STATUS
58
FOUR KEY FACTORS IN PSYCHOGRAPHIC SEGMENTATION: HOW PEOPLE LIVES THEIR DAILY LIVES, ACTIVITIES, HOBBIES, OR SOCIAL HABITS
LIFESTYLE
59
FOUR KEY FACTORS IN PSYCHOGRAPHIC SEGMENTATION: WHAT PEOPLE CONSIDER IMPORTANT LIFE
VALUES AND BELIEFS
60
FOUR KEY FACTORS IN PSYCHOGRAPHIC SEGMENTATION: CHARACTERISTICS LIKE ADVENTUROUS, CONSERVATIVE, OUTGOING OR INTROVERTED
PERSONAL TRAITS
61
FOUR KEY FACTORS IN PSYCHOGRAPHIC SEGMENTATION: ASPIRATIONS AND THE DESIRE
SOCIAL STATUS
62
SIX BEHAVIORAL SEGMENTATION METHODS:
PURCHASING BEHAVIOR BENEFIT SOUGHT USAGE RATE CUSTOMER SATISFACTION ENGAGEMENT LEVEL USER STATUES
63
SIX BEHAVIORAL SEGMENTATION METHODS: HOW CUSTOMERS MAKES BUYING DECISION
PURCHASING BEHAVIOR
64
SIX BEHAVIORAL SEGMENTATION METHODS: CUSTOMERS BUY BASED ON THE SPECIFIC VALUE OR BENEFIT THEY WANT
BENEFIT SOUGHT
65
SIX BEHAVIORAL SEGMENTATION METHODS: HOW OFTEN THEY USE PRODUCT
USAGE RATE
66
SIX BEHAVIORAL SEGMENTATION METHODS: HOW HAPPY THEY ARE WITH THE PRODUCT OR SERVICE
CUSTOMER SATISFACTION
67
SIX BEHAVIORAL SEGMENTATION METHODS: CUSTOMERS INTERACT WITH A BRAND
ENGAGEMENT LEVEL
68
SIX BEHAVIORAL SEGMENTATION METHODS: WHAT STAGE THE CUSTOMER IS IN (NON-USER, PROSPECT, FIRST-TIME BUYER, REGULAR, OR LOYAL)
USER STATUS
69
POSITIONING THAT IS PRODUCT'S FEATURES OR BENEFITS
CUSTOMER BENEFITS BASED ON POSITIONING
70
POSITIONING BASED ON THE PRODUCT'S PRICE
PRICE BASED POSITIONING
71
POSITIONING BASED ON THE PRODUCRT'S QUALITY
QUALITY BASED POSITIONING
72
POSITIONING THAT ASSOCIATES THE PRODUCT WTIH SPECIFIC USE
PRODUCT USE BASED POSITIONING
73
MARKETING MIX 4 P's:
PRODUCT PRICE PROMOTION PLACE
74
POSITIONING THAT MAKES IMPLICIT OR EXPLICIT REFERENCE TO THE COMPANY'S COMPETITORS
COMPETION BASED POSITIONING
75
MARKETING MIX 4 P's: WHAT YOU OFFER
PRODUCT
76
MARKETING MIX 4 P's: HOW MUCH CUSTOMERS PAY
PRICE
77
MARKETING MIX 4 P's: HOW YOU COMMUNICATE AND PERSUADE
PROMOTION
78
MARKETING MIX 4 P's: WHERE CUSTOMERS CAN ACCESS YOUR PRODUCT
PLACE
79
FIRM OUTCOMES RESULT OF THE STRATEGY:
REVENUE BRAND AWARENESS MARKET SHARE COMPETITIVE ADVANTAGE
80
FIRM OUTCOMES RESULT OF THE STRATEGY: INCREASE IN SALES AND PROFITABILITY
REVENUE
81
FIRM OUTCOMES RESULT OF THE STRATEGY: RECOGNITION AND RECALL IN THE MARKET
BRAND AWARENESS
82
FIRM OUTCOMES RESULT OF THE STRATEGY: GROWTH COMPARED TO COMPETITORS
MARKET SHARE
83
FIRM OUTCOMES RESULT OF THE STRATEGY: LONG TERM POSITION THAT MAKES THE FIRM
COMPETITIVE ADVANTAGE
84
PROCESS CONSUMERS UNDERGO IN DECIDING TO PURCHASE, USE, AND EVALUATE PRODUCTS OR SERVICES
CONSUMER BUYING BEHAVIOR
85
TWO MAIN TYPES OF MOTIVES
RATIONAL MOTIVES EMOTIONAL MOTIVES
86
TWO MAIN TYPES OF MOTIVES: OBJECTIVE CONSIDERATIONS LIKE NEEDS AND VALUE
RATIONAL MOTIVES
87
TWO MAIN TYPES OF MOTIVES: SUBJECTIVE FEELINGS LIKE STATUS AND BELONGING
EMOTIONAL MOTIVES
88
FIVE CONSUMER DECISION MAKING PROCESS:
1. NEED RECOGNITION 2. SEARCH FOR INFORMATION 3. EVALUTAION OF ALTERNATIVES 4. PURCHASE DECISION 5. POST-PURCHASE EVALUATION
89
FIVE CONSUMER DECISION MAKING PROCESS: SOMETHING MISSING OR A PROBLEM THAT NEEDS A SOLUTION. SOMETHING TRIGGERS YOUR DESIRE TO BUY
NEED RECOGNITION
90
FIVE CONSUMER DECISION MAKING PROCESS: GATHER INFORMATION ABOUT POSSIBLE SOLUTIONS. YOU LOOK FOR OPTIONS OR ASK AROUND BEFORE BUYING
INFORMATION SEARCH
91
FIVE CONSUMER DECISION MAKING PROCESS: COMPARE DIFFERENT CHOICES AND WEIGH THE PROS AND CONS OF EACH OPTION
EVALUATION OF ALTERNATIVES
92
FIVE CONSUMER DECISION MAKING PROCESS: WHICH PRODUCT TO BUY AND WHERE TO BUY IT. FINAL CHOICE AND PAY FOR IT
PURCHASE DECISION
93
FIVE CONSUMER DECISION MAKING PROCESS: REFLECT ON YOUR DECISION. YOU JUDGE IF THE PRODUCT WAS WORTH IT
POST-PURCHASE EVALUATION
94
CANT DIRENTLY SEE WHAT HAPPENS INSIDE THE MIND. DECISION PROCESS IS HIDDEN
BLACK BOX THEORY
95
TWO BLACK BOX THEORY (MARKETERS ONLY SEE)
INPUTS (STIMULI) OUTPUTS (RESPONSES)
96
TWO BLACK BOX THEORY (MARKETERS ONLY SEE) CONSUMER IS EXPOSED TO ( LIKE ADS, PRICE, BRAND, ETC.)
INPUTS (STIMULI)
97
TWO BLACK BOX THEORY (MARKETERS ONLY SEE) CONSUMER ACTUALLY DOES (LIKE BUYING OR NOT BUYING)
OUTPUTS (RESPONSES)
HALO NA E2
flashcards
Decks in class (23)
# Cards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2026 Bold Learning Solutions. Terms and Conditions