Content analysis and Ethics

Question 1

What does a content analysis involve?

Answer 1

Studying human behaviour indierctly by studying things we produce. E.g. TV adverts, Newspaper.

Question 2

How do you conduct a content analysis?

Answer 2

1.Identify hypothesis that you will investigate.
2.Create a coding system depending on what you are investigating.
3.Conduct content analysis and record data in table
4.Analyse data which is descriptive and qualitative.

Question 3

What are the strengths and limitations of content analysis?

Answer 3

+
External validity
Easy replication
Ethical issues are avoided
-
Observer bias and interpreted bias

Question 4

What is informed consent and how can it be dealt with?

Answer 4

Ppt must be told the purpose of the investigation. This allows them to make an informed decision on whether they want to participate in the research.
Solutuon
Consent letter

Question 5

What is deception and how can it be dealt with?

Answer 5

Deliberately misleading or withholding information from ppts.
Solution
Debrief- Ensures ppts are not in distress

Question 6

What is write to withdraw and how can it be dealt with?

Answer 6

Whether the ppt wants to participate or not.
Solution
Give them an option to stay or leave at the start and throughout the study.

Question 7

What is privacy/confidentiality and how can it be dealt with?

Answer 7

Ppts personal data must be protected and controlled.

Solution
Protect private details
Debrief

Question 7

What is protection from psychological harm and how can it be dealt with?

Answer 7

Ppts shouldn’t be placed at any greater risk they would be in their daily lives.

solution
Debrief
Therapy and ongoing support