Define target population
Large group of individuals the researcher is interested in studying.
define opportunity sampling. (+and -)
PPts happen to be available at the time of study. (Recruited Conveniently)
+
Easy
Less costly
-
Not representative
Researcher bias
Define random sampling (+ and -)
All members of a population have equal chance of being selected.
+
No researcher bias
-
Time consuming
Volunteer bias- ppts can refuse to take part
Define systematic sampling (+ and -)
predetermined system used whereby every nth member selected from the sampling frame.
+
no researcher bias
fairly representative
-
Not truly unbiased unless random no. generator used.
Define stratified sampling (+ and -)
composition of the sample reflects the varying proportions of people in particular subgroups with the wider community.
+
No researcher bias
Representative data -> generalisation is possible.
-
Time consuming
cannot reflect the differences between the [people of the wider population
Define volunteer sampling.
(+ and -)
Involves self selection. ppts can offer to take part.
+
no researcher bias
Representative data
-
Volunteer bias
Motivations like money
May not take the study serious.