Data

Question 1

what is qualitative data?

Answer 1

qualitative data is opinions and attitudes

Question 2

how does a business get qualitative data?

Answer 2

through open ended questions

Question 3

what does qualitative data help a business to find?

Answer 3

how customers perceive a brand, understand how change in price might affect customer spending decisions, and investigate customer preferences and other variables

Question 4

what is quantitive data?

Answer 4

quantitative data can be expressed as numbers or statistics

Question 5

how can quantitative data be collected?

Answer 5

questionnaires, surveys, and structured interviews