1
Q
what is guerrilla marketing?
A
an advertising strategy that uses unconventional tactics to delight and attract customers
2
Q
what are some benefits of guerrilla marketing?
A
it gets people to see and talk about it
Marketing
flashcards
Decks in class (28)
# Cards
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Segments13
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Markets4
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Products20
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Product life cycle13
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Customers5
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Branding11
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Digital marketing4
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Definitions13
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PESTLE8
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Extensive decision making3
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Data5
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Marketing13
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Management process2
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FMCG2
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Environments3
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Guerrilla2
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Pricing strategies20
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Boston Matrix15
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Ansoff matrix8
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SWOT10
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Market mapping5
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Competitors analysis and advantage8
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Porters 5 forces3
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Push and pull marketing4
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Below and above the line advertising4
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SMART7
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7P's of marketing6
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Electric point of sale (EPOS)2
