1
Q
What is a mass market?
A
Appeals to a large part of a market
2
Q
What are some examples of mass market products?
A
Coca Cola, Ford cars, Apple iPhones, Cadburys Dairy Milk, Walkers crisp
3
Q
What is a niche market?
A
Appeals to customers who have specific wants and needs
4
Q
What are some examples of a niche market?
A
Pet owners, traveler’s, fitness, homeowners/ renters, remote workers
Marketing
flashcards
Decks in class (28)
# Cards
-
Segments13
-
Markets4
-
Products20
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Product life cycle13
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Customers5
-
Branding11
-
Digital marketing4
-
Definitions13
-
PESTLE8
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Extensive decision making3
-
Data5
-
Marketing13
-
Management process2
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FMCG2
-
Environments3
-
Guerrilla2
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Pricing strategies20
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Boston Matrix15
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Ansoff matrix8
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SWOT10
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Market mapping5
-
Competitors analysis and advantage8
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Porters 5 forces3
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Push and pull marketing4
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Below and above the line advertising4
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SMART7
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7P's of marketing6
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Electric point of sale (EPOS)2
