What is the managers job definition ?
This is someone who is leading a people or a group of people and manage their word
All current and potential customers in a ________.
Given sector
(True or false) A set of salespeople and a set of buyers exchange goods and services
t
What is the exchange?
1. value that is communicated and deployed
2. A personn that purchase goods or services
1
what is the definition of Market ?
A market is where the offer and demand meet.
In a B2C model, a company sells its products or services directly to the __________ .
For example, when you buy clothes online from a fashion retailer, you are a __________
consumer - customer
Mass market includes households (true/false)
true
who are private individual consumers on the market? a) Youths b) households c) Elderly d) +50years e) Tribes f) All of the above
f) All of the above
What are the 4 non-profit organizations examples ?
State, Local authorities, Associations, Universities
Associations are considered as_____________.
Non-profit Organizations
“Positioning is about defining how a product is perceived in the minds of customers.” (true or false)
True
What is the meaning of Positioning in marketing ? a) Dividing the market into different customer groups
b) Selecting the most attractive segments to serve
c) Defining how a product is perceived in the minds of clients or consumers
d) Creating a new product for every market
c) Defining how a product is perceived in the minds of clients or consumers
What is the definition of piloting ?
management of market exchange:
No business is an ____.
Island
products sold to individual hoseholds is B2B market (true or false)
false, it is B2C
selling to companies and communities is B2B market or B2C?
B2B
