What is marketing fields ?
Marketing fields refers to all practices and knowledge related to studying consumer needs.
consumer goods are the___and cunsumer services are the___of the individuals and household
1.(products) 2.(services)
true of false: B2B exchanges are about exchanges between individuals.
false, about exchanges between compagnies.
which notion is not a B to B notion exchange ? A) for use directly or undireclty B) for good or services C) exchanges of good and/or money D) sold by organizations to ohters organizations
exchanges of good and/or money
Definition of Marketing by AMA (1948)
series of managerial activities and responsibilities with regard to the flow of goods and services between the producer and the consumer or user.
their is different type of exchange in market: B2C buisiness to… and B2B Business to…
Consumers; business
Pierre Volle thinks time for degrowth has come. true or false?
False, he thinks time for degrowth has not come
Who has written the following quote: “I don’t think the time for degrowth has come. On the contrary, it seems to me that everyone aspires to growth. But a different, more qualitative growth, respectful of new requirements, particularly ecological and ethical. »
A: Henry Mintzberg, B: Pierre Volle, C: Bertrand Gigard
B:Pierre Volle
What is B to C market?
B to C market is when you exchange directly between a business and a consumer.
Bipolar and closed world: opposition of _____ and ______
A: USSR B: USA
True or false : marketing is a series of managerial activities?
True
What is the definition of marketing by AMA in 1948?
A) marketing as a managerial function organizing the flow of goods from producers to consumers.
B) marketing as activities and processes creating, communicating, and exchanging value for customers, partners, and society at large.
A) marketing as a managerial function organizing the flow of goods from producers to consumers.
B) The definition of marketing by AMA (American Marketing Association) in 2013
what is the the push system ?
the push is system means that companies are pushing consumers to buy their products in puting the product in front of them
true or, false most of the U.S brand where multinational in 1948
true, its the begining of the mass market and usa wants to expand all arround the world
The 4 Ps of marketing are product, price, place, and promotion. (true or false)
true
Which of the following best defines a Unique Selling Proposition ?
A) a company overall mission statement
B) a benefit that differentiates a product from others
C) a logo and tagline used in advertising
D) a company pricing strategy
B (a benefit that differentiates a product from others)
