What is nominal data?
Give an example
Each item can only appear in one category. There is no order.
Example: asking people to name their favourite colour, shape or subject at
What is ordinal data?
Give an example
Data is collected on a numerical, ordered scale but intervals are variable. So, a score of 8 is not twice as much as a score of 4.
May lack precision because it is based on subjective opinion rather than objective measure.
Example: rating how happy you are on a scale of 1-10 or 1st , 2nd & 3rd placement in a race.
What is interval data?
Give an example
Data that is based on numerical scales that include unites of equal and precisely defined size.
This includes counting observations of in an observational study (8 tallies is twice as much as 4 tallies) or use of ‘public’ unit of measurements.
Example: Time, temperature
What are descriptive statistics?
Provides a summary of a set of data drawn from a sample. This can then be applied to a whole target population (generalised).
What do descriptive statistics include?
Descriptive statistics include measures of central tendency and measures of dispersion.
What are measures of central tendency?
Measures of central tendency are ‘averages’ which gives us information about the most typical values in a set of data.
What are the types of central tendency?
What type of data do they use?
Mean – Interval data only
Median – ordinal or interval data only
Mode – most useful for nominal data
What does the mean measure?
Arithmetic average, add up all the scores and divide by the number of scores.
What does the median measure?
Middle value, place scores in ascending order and select middle value. If there are two values in the middle, the mean of these is calculated.
What does the mode measure?
Most frequent or common value, used with categorical/nominal data
Strength of mean
Sensitive measure – includes all the scores/value in the data set within the calculation. Represents data set better than median or mode.
Strength of median
Less affect by extreme scores – the median is only focused on the middle value. In some cases, may be more representative of the data set as a whole.
Strength of mode
Relevant to categorical data – when data is ‘discrete’ i.e., represented in categories. Sometimes the mode is the only appropriate measure.
Limitation of mean
May be unrepresentative – one very large or small number makes it distorted.
The median or the mode tend not to be so easily distorted
Limitation of median
Less sensitive than the mean – the actual value of lower and higher numbers are ignored. Extreme values may be important
Limitation of mode
An overly simple measure – the mode may be at one extreme. It is not a useful way of describing data when there are many modes.
What are measures of dispersion?
What does it include?
Provides measures of variability (spread) of scores.
Includes the range and standard deviation.
How is the range calculated?
The range…
Calculated by subtracting the lowest value from the highest value in a set of data.
What is standard deviation?
Standard deviation – the spread of data around the mean
What does a higher standard of deviation suggest?
A higher standard deviation (widespread) suggests not all participants were affected by the IV in the same way, the results are less reliable and there may be anomalous results.
What does a lower standard of deviation suggest?
A lower standard deviation (narrow spread) means participants were affected in a similar way and the results are more reliable.
What does the range measure?
the difference between highest to lowest value (sometimes 1 is added if values have been rounded up or down).
What does standard deviation measure?
Measure of the average spread around the mean. The larger the standard deviation, the more spread out the data is.
Strength of range?
Easy to calculate – arrange the values in order and subtract the smallest from largest.
Simple formula, easier than the standard deviation.