Tell me about observational techniques?
Describe it
NON-EXPERIMENTAL METHOD
Behaviour is observed and recorded (many ways of doing this)
Good for situations that would otherwise be unethical or inappropriate to study (e.g., children)
What are all the different observational techniques?
Participant
Non-participant
Covert
Overt
Natural
Laboratory/controlled
What is participant observation?
when the researcher is a participant in the study. (For example, Festinger et al, 1956, posing as members of a religious cult).
Strength of participant observation
Can lead to greater insight
Researcher experiences the situation as the participants do. This enhances the external validity of findings.
Limitation of participant observation
Possible loss of objectivity
The researcher may identify too strongly with those they are studying (‘going native’). Therefore, threatening the objectivity and internal validity of findings.
What is non participant observation?
The researcher is not a participant (most common)
Strength of non participant observation
More objective
Research maintains an objective distance so less chance of bias. May increase the internal validity of findings.
Limitation of non participant observation
Loss of insight
Researcher may be too far removed from those they are studying. May reduce the external validity of findings.
What is covert observation?
observations without a participant’s knowledge (e.g., one-way mirrors)
Strengths of covert observation?
Demand characteristics reduced
Participants do not know they are being watched so their behaviour will be more natural. This increases the internal validity of the findings.
Limitations of covert observation?
Ethically questionable
People may not want behaviour recorded, even in public. Participants’ right to privacy may be affected.
What is overt observation?
the participant is aware of being observed (e.g., Ofsted observation).
Strengths of overt observation?
More ethically acceptable
Participants have given their consent to be studied. They have the right to withdraw if they wish.
Limitations of overt observation
Demand characteristics
Knowledge of being studied influences behaviour. Reducing the internal validity of the findings.
What is natural observation?
everything has been left as it usually is (e.g., watching animals in their natural environment)
Strengths of natural observation?
High external validity
In a natural context, behaviour is likely to be more spontaneous. More generalisable to everyday life.
Limitations of natural observation?
Low control
There may be uncontrolled CVs/EVs. Makes it more difficult to detect patterns.
What is a laboratory observation?
Laboratory/controlled observation: some variables are controlled by the researcher (e.g., watching gorillas in a zoo playing with given equipment)
Strengths of laboratory observation?
Can be replicated
More easily repeated due to standardised procedures. Findings can be checked to see if they occur again.
Limitations of laboratory observation?
May have low external validity
Behaviour may be contrived as a result of the setting. Findings cannot be applied to everyday experience.
Types of sampling for designing an observational study?
Event sampling
Time sampling
What is event sampling?
the observer records every time a type of behaviour is displayed by keeping a tally. For example, every time participants shout.
Strengths of event sampling?
Useful for infrequent behaviour
The researcher will still ‘pick up’ behaviours that do not occur at regular intervals. Such behaviours could easily be missed using time sampling.
Limitations of event sampling?
Complex behaviour oversimplified
If the event is too complex, important details may go unrecorded. This may affect the validity of the findings.