Device-Based Funnel Interpretation

Question 1

Large drop only on Mobile Web between View → Add-to-Cart means what?

Answer 1

UI issues: ATC button below fold, too small, overlapped, slow PDP rendering.

Question 2

Large drop only on Desktop between View → Add-to-Cart means what?

Answer 2

Category-specific issues, poor merchandising, or non-responsive layout.

Question 3

When funnel differs drastically by device, what should you check?

Answer 3

Rendering issues, layout shifts, button placement, image loading, screen-size-dependent bugs.