Interpreting Funnel Behavior

Question 1

Which funnel step normally has the biggest drop-off?

Answer 1

View Item → Add to Cart (because viewing doesn’t mean purchase intent)

Question 2

What does a healthy funnel look like?

Answer 2

High Search→View; large drop at View→Add; stable downstream steps.

Question 3

What does a broken funnel look like?

Answer 3

Big drops at Add→Checkout or Checkout→Purchase (these should be stable).

Question 4

What does improvement in Search → View Item usually signal?

Answer 4

Better ranking relevance, thumbnails, or Shopping Graph quality.

Question 5

What does improvement in View Item → Add to Cart usually signal?

Answer 5

Better PDP content: images, attributes, price freshness.