1
Q
Universal Metric Formula?
A
Volume × Conversion × Depth.
2
Q
Volume Drivers?
A
Number of users + frequency of activity.
3
Q
Conversion Drivers?
A
Ranking, relevance, CTR factors, trust signals.
4
Q
Depth Drivers?
A
Engagement, multi-click behavior, dedup quality.
5
Q
Why multiplication?
A
Because funnels multiply conversion rates at each step.
Decks in class (39)
# Cards
-
SQL Syntax47
-
Advance SQL Concepts54
-
Meta Style Qestions27
-
Metrics Product Analytics3
-
Patterns13
-
Product Metrics122
-
Google specific to the role93
-
Meta specific role90
-
Google Exp Atrrb21
-
Google Experim Atrrb Advanced28
-
Interview Questions1
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Google Shopping Metrics Design Basics21
-
Universal Metric Framework5
-
Rapid Fire: Building Trees10
-
Google Style Thinking Drills10
-
Rapid Fire: Diagnosis Prompts8
-
Tree Building Speed Drill Prompts5
-
THE GOLDEN META/GOOGLE QUESTION1
-
SRM10
-
CUPED10
-
Advanced SRM11
-
Advanced CUPED10
-
Scenario-Based SRM7
-
Google-Specifig A/B Testing4
-
TRAFFIC & IMPRESSIONS (Macro Level)9
-
USERS, VISITS, SESSIONS9
-
Funnel Benchmark Ranges9
-
Interpreting Funnel Behavior5
-
Device-Based Funnel Interpretation3
-
Shopping Graph Effects3
-
Diagnostic Hypotheses3
-
What is “normal” vs “suspicious”?4
-
One-Sentence Insights to Memorize4
-
Cohorts Basics20
-
Rolling Windows2
-
5-Step Cohort Interpretation Framework22
-
DECK 1 — Core Framework (Volume Decomposition)6
-
DECK 2 — Conversion vs Quality (Meta Rulebook)10
-
DECK 3 — Domain-Specific Volume Trees (6 product areas)0
