Differentiation Flashcards

(3 cards)

1
Q

What’s Differentiation?

A

Making the product different to other competitors

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2
Q

Benefit of Differentiation? (3)

A
  1. Differentiation involves being innovative and creating unique products
  2. These products will be differentiated
  3. Link to PED or EOS
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3
Q

Drawback of Differentiation? (4)

A
  1. Differentiation involves investment into Market research
  2. This will be expensive due to the significant amount of researchers
  3. Inc Outflows on wages
  4. Link to Liquidity
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