1
Q
What’s Differentiation?
A
Making the product different to other competitors
2
Q
Benefit of Differentiation? (3)
A
- Differentiation involves being innovative and creating unique products
- These products will be differentiated
- Link to PED or EOS
3
Q
Drawback of Differentiation? (4)
A
- Differentiation involves investment into Market research
- This will be expensive due to the significant amount of researchers
- Inc Outflows on wages
- Link to Liquidity
Business
flashcards
Decks in class (52)
# Cards
-
Entrepreneurs6
-
Primary Research3
-
Secondary Research3
-
Quantitative Data3
-
Qualitative Data3
-
Market Orientation3
-
Product Orientation & R&D5
-
Differentiation3
-
Market Maps3
-
Market Segmentation5
-
Design Mix7
-
Sales Forecasts3
-
Cash Flow Forecasts3
-
Break Even5
-
Business Ownership20
-
Sources Of Finance22
-
Core Essentials8
-
Numerical Topics23
-
Porters Generic Strategies2
-
Mass Markets3
-
Niche Markets3
-
Dynamic Market2
-
Online Retailing2
-
Supply & Demand2
-
Branding & Promotion11
-
Specialisation2
-
Pricing Strategies12
-
Distrubution4
-
The Product Life Cycle7
-
The Boston Matrix8
-
B2B v B2C4
-
Motivation9
-
Staff As An Asset v Cost4
-
Flexible Workforce5
-
Collective Bargaining2
-
Recruitment, selection & Training8
-
Organisational Design10
-
Leadership8
-
Economic Influences Eg. Interest Rates7
-
Taxation2
-
Legislation6
-
The Business Cycle6
-
Emerging Economies3
-
International Trade4
-
Specialisation In A Nation (Economy)2
-
Foreign Direct Investment (FDI)4
-
Protectionism12
-
Culture4
-
Globalisation0
-
Trading Blocs0
-
MNCs (Multinational Company)0
-
Budgets0
