Qualitative Data

Question 1

What’s Qualitative Data?

Answer 1

Research that is detailed

Question 2

What’s the benefit of Qualitative Research? (5)

Answer 2

1. Data that is more detailed
2. Therefore can effectively meet wants and needs
3. Can create a product that meets wants and needs
4. More Differentiation
5. Link to Yellow Sheet (PED)

Question 3

What’s the Drawback of Qualitative Data? (6)

Answer 3

1. Gathering this will require specialist researchers
2. This will increase Fixed Costs
3. Lower Volumes of Data collected from Less Cash Invested
4. Unreliable results
5. Lower Sales Volume
6. Link to Yellow Sheet (EOS)