Quantitative Data

Question 1

What is the benefit of Quantitative Research? (5)

Answer 1

1. Collected in statistical form
2. Using Closed questions
3. Completed Independently and Easily Analysed
4. No need for specialist researchers
5. Link to Yellow Sheet (Liquidity)

Question 2

What is the drawback of quantitative data? (5)

Answer 2

1. Data is statistical and therefore isn’t detailed
2. Can’t meet wants and needs effectively
3. Less Innovation
4. Less Differentiation / Low SV
5. Link to Yellow Sheet (PED)

Question 3

What’s Quantitative Data? (2)

Answer 3

Data that is Statistical/Numerical and can easily be analysed