Details on Draftkings?
Founded 2012 HQ in Boston, operates sportsbook, igaming and fantasy
Operates in 26 states (sportsbook)
Focus on data driven innovation - AI now important to trading, pricing and customer personalisation
1.5 billion revenue Q2 2025 37% year on year growth
UK presence?
2015 pool betting - like fantasy everyone puts in a stake
New place to operate in and got a license from UK gambling commision
Roles as a senior trader?
Identifying pricing inefficiencies
Delivering pre and outright MLB content
Provide new betting oppourtunities for customers
Work with line manager to support 3rd party suppliers
Responsibilities?
Deliver company and personal KPIs
Investigate and propose ways to work more efficiently and implement new ideas
Accountable for content management and make sure in line with commercial parameters
Execute business strategy across compliation price management and PM trading for relevant US sports
Make sure is compliant - communicate with other trading teams
Finding pricing inefficiencies?
Table tennis case study
CLD calculated incorrectly
Content creation?
PDC darts promotion CO Led, boosts and canned bet builders
% increase in turnover, and a 13.5% increase in GGR within the tournament.
3rd party providers?
Worked with a senior trader to intergrate betgenius templates for a variety of sports
Cricket issue was part of team who created new templates where issue resolved
Introducing new ways to work more efficiently?
BetGenius compliance booking process ensuring content on site and compliant and autobooked
Questions?
How does the London team interact with the business as a whole - rota
What would a day look like in the role
How did you find yourself in this posistion and what is your favourite thing about the role
what would the onboarding process look like and there would be any specifics i should look into the MLB before to make the process easier
