Profiling Analyst Final Flashcards

(35 cards)

1
Q

Formula for EV?

A

= (Probability of win x profit) + (Probability of loss x amount would lose)

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2
Q

EV for a free bet?

A

Pwin×(Odds−1)×Stake (for free bets)

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3
Q

Describe positive odds US betting?

A

+ 200 means that on a $100 bet if won you would make $200 profit

used for underdogs

Convert to decimal by doing Odds/100 + 1

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4
Q

Describe Negative US betting odds?

A

-300 = you would have to bet $300 to make $100
used for favs

Convert to decimal by doing (100/American odds made positive) + 1

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5
Q

Types of sharp accounts?

A

Player prop betting – arbing with unders, player position or injuries at lineup release

Table tennis, low confidence sport – flat staking, PM, multying up same player, exclusively table tennis

Stats bettor – low grade IP singles, less sharp money to form prices

Fast feeding – feed testing bets, fast settling markets, cash outs

Alt markets/handicaps – going early PM beating closing

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6
Q

Metrics used to profile accounts?

A

Closing values – verify against exchange, time to off

Cohort type, GBA?

NLD, data client, was it a racket sport?

Strength of the sport – stats betting?

Monte carlo – how does that fit into the bigger picture

Live trading review, what context could they provide at bet placement, how strong was the reference

% of max laytolose placed

Related contingencies - Single Game Parlays

Casino business – limited visibility at metric
Datadog

Bonusing thresholds – expected value

Multis – are they multiplying value or masking

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7
Q

Explain the structure of NFL?

A

2 conferences AFC and NFC

These are split into 4 divisions - North, East, South, West

4 teams per division who each play 17 games in the regular season

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8
Q

How do the NFL play offs work?

A

7 teams from each conference make the playoffs:

4 division winners (best record in each division)

3 wild cards (next best records in the conference)

The #1 seed in each conference (the team with the best record) gets a first-round bye and home-field advantage throughout the playoffs.

Then the playoffs proceed like this:

Wild Card Round

Divisional Round

Conference Championship

Super Bowl – AFC Champion vs NFC Champion

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9
Q

Roles?

A

Customer profiling

Detecting trading patterns

Behaviour insights

Pricing dynamics

Sharp betting strategies PM and IP

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10
Q

Requirements of the job?

A

Profiling experience at a sports betting firm - sharp strategies

Understand bonusing strategies

Technical skills - Excel/powerpoint, SQL, tableau/sigma dashboards

Pricing dynamics

US sports

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11
Q

Why hard rock?

A

Strong backing by large franchise - Sponsoring Orlando Magic

Relatively new meaning able to work from ground up and have a big impact

Excited to get more experience on US sports - can provide value with world cup upcoming

I know Sten, Brad, Charlie, great individuals at Metric good signs about hard rock digital

Remote setting I have proven i wont require much onboarding and that im a hard worker who reaches out for opportunities

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12
Q

What will be difficult about the role for me?

A

Upscaled massively exclusive in Florida and present throughout the US, larger stakes on US sports

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13
Q

Questions to ask?

A

What is the biggest sharp issue currently faced by Hard Rock Digital?

Is there much interaction with casino business?

What would progression look like within the role - what are the main characteristics you can display to progress

What would you say makes hard rock stand out from other competitors in the US, and what is your favourite aspect of working here?

Next steps?

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14
Q

Why hard rock?

A

Strong backing by large franchise - Sponsoring Orlando Magic

Relatively new meaning able to work from ground up and have a big impact

Excited to get more experience on US sports - can provide value with world cup upcoming

I know Sten and Charlie, great individuals at Metric good signs about hard rock digital

Remote setting I have proven i wont require much onboarding and that im a hard worker who reaches out for oppourtunities

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15
Q

American teams in Florida? - important as they have exclusivity here

A

Miami Dolphins (perfect season 1972), Jacksonville Jaguars, Tampa Bay Buccanears

Miami Heat and Orlando Magic

Florida Gators - College

Inter Miami, Orlando City

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16
Q

Hard rock details?

A

Franchise founded in 1971 (hospitalility, casino, entertainment) - Hard rock digital (sportsbook) branch in 2020, UK office 2023

Igaming side linked with playtech and bragg, under Seminole Gaming

Available in 9 states, Arizona, Colarado, Illinois, Indiana, New Jersey, Ohio, Tennese, Virginia and exclusive in florida

6 retail shops in florida

Only presence casino in netherlands, plans to move to south america (brazil)

17
Q

Stats on Hard rock digital

A

HRD may be valued at up to ~$8 billion based on growth and market positioning (April 2025).

At launch, HRI + SGA had a database of over 130 million customers and ~250 venues in 76 countries.

Strategic tech partnership: March 2023 HRD & Playtech. Playtech invested ~$85 million for a minority stake.

reports that HRD’s sportsbook business recorded a GGR of US$881 million in 2024.

18
Q

Technical skills?

A

SQL - table tennis report, created reports when tableau went down, using AI with python workbooks in google colab to clean and analyse data

Sigma/Tableau dashboards

Monte carlo simulations

19
Q

What I understand about the role so far?

A

10-6 or 12-8

Basics of role going through reports each day highlighting different accounts/business taken, these will all need to be analysed

When this is complete provides time to do analysis work, improving reports, giving feedback to data science/trading, automating processes

20
Q

Betting strategies myself?

A

EW Golf value, bet365 2up, acca freeze, contextual keeper card 1-0 from SS, bonusing, bookie bashing

Lucky 15 calc

21
Q

Implied probability from decimal odds?

A

1/decimal odds

22
Q

Super bowl favs

A

Chiefs - Mahomes, Kelce (tight end), Rashee Rice/Xathier worthy (recievers), Isiah Pacheco (running back)

Buffalo Bills - Josh Allen

Detriot lions - Jared Goff

23
Q

MVPs?

A

Mahomes 2.5

Josh Allen 4.5

Baker Mayfield - 10s shorter elsewhere has made big plays for buccanears

24
Q

Why are Ravens poor this season?

A

Lamar Jackson injury

25
Details about Jaguars?
4-3, heavy loss to LA Rams in last match in London QB Trevor Lawrence Travis Hunter wide reciever/defensive back, interesting to price in same game parlays
26
Details about Miami Dolphins?
1-6, heavy loss to Browns at weeked QB Tua Tagovalioa, Tyreek Hill Injured
27
Details about Buccanears?
Top of NFC South being 5-2, lost to Lions this week however QB Baker Mayfield - in form, Chris Godwin and Mike Evans Injury problems
28
Player Prop Markets NFL?
Touchdowns Passing Yards Receiving Yards Rushing Yards Interceptions Receptions Kicking Points Tackles Sacks
29
What is EPA?
EPA (Expected Points Added) Definition: Measures how much a player’s action (play) changes the team’s expected points. EPA = Expected Points After Play − Expected Points Before Play EPA=Expected Points After Play−Expected Points Before Play Purpose: Captures true value of plays — situationally adjusted (down, distance, field position, etc.). Applications: QB: Passing EPA/play — measures efficiency beyond yardage and TDs. RB: Rushing EPA/play — shows real contribution to scoring chances. WR/TE: Receiving EPA/play — isolates impact of receptions.
30
5 positions in basketball?
Point Guard (PG): Runs the offence, best ball handler. Shooting Guard (SG): Main scorer, strong shooter. Small Forward (SF): Versatile scorer and defender. Power Forward (PF): Rebounds, scores inside. Center (C): Tallest player, protects rim, scores close to basket.
31
What is a SGP?
Same game parlay - bet builder on a single game
32
Prop parlay?
Canned bet builder
33
Flex Parlay?
Full payout if all legs win, payout gets reduced if less legs win
34
SGP Max?
Same game parlays in bigger multi game parlays
35
Sign up offer?
Bet 5 dollars get 150 dollars in free bets - also have reward drops every thursday