Design Elements
Colour
Line
Shape
Tone
Texture
Contrasting/Complementary Colours
-Opposite on colour wheel
-Create interest and excitement
-Draw attention to an area or object
Analogous Colours
-Close on the colour wheel
-Create a feeling of calm and harmony
Geometric Line/Shape
-Straight
-Angular
-Masculine
-Order
-Rational
-Man made
Organic Line/Shape
-Natural
-Round
-Creativity
-Feminine
-Hand made
Tone
-Lightness or darkness of a design
-Gives a design emotion, mood, and atmosphere
-High contrast tone gives energy and life
-Low contrast tones give softness and gentleness
Texture
-The surface quality of an object (rough/bumpy/smooth)
-Adds to the overall look and feel