Principles of Design
Balance
Unity
Movement
Proportion
Emphasis
Contrast
BUMPEC
Balance
-The arrangement/distribution of elements
-Symmetrical or asymmetrical
Unity
-The visual effect of combining similar, related elements
Movement
-When elements guide the viewer’s eye in a path
Proportion
-The relationship between sizes and scale
-Used for emphasis/ visual hierarchy
Emphasis
-The dominant element/focal point
-Achieved by using other principles
Contrast
-The juxtaposition of opposing elements