Brand
The image of a product or service that consumers connect with.
Logo
A graphic representation of a company.
Ergonomics
Designing she shapes of things so that people can use them comfortably, easily and safely.
Anthropometrics
The study of the human body and it’s movement. When anthropometric data (measurements) is applied to a design, it becomes ergonomics.
Aesthetics
The set of principles related to the appreciation of beauty and artistic taste.
Functionality
How well something serves it’s purpose.