Globalisation

Question 1

What is globalisation?

Answer 1

the process of expansion of sport across the world as a world wide business

Question 2

What is the characteristics/ impact of globalisation?

Answer 2

• Travel - Teams/ spectators can travel to compete/ watch sports - e.g. British Lions Tour
• International fixtures - Europa League, Heineken Cup
• Media - Worldwide media coverage on multiple platform
• Freedom of movement - Ability of athletes to train and compete abroad
• Commercial factors - Sports as a worldwide marketplace/ worldwide business

Question 3

What is the ‘Golden Triangle’?

Answer 3

The interdependence and influences of the three factors of sports, media and sponsorship. One aspect influences the other two

Question 4

What are the positives and negatives between media and sports in Golden Triangle?

Answer 4

+ve
* Media shows multiple sports on multiple platforms – increased spectators
* More coverage of sport – increased sponsorship
* More entertaining – media friendly – Rugby 7’s
* Changes in rules from NGBs make it more entertaining more spectators/more money
* Minority sports popularised, e.g. American Football on channel 4

-ve
* Too much power - Olympics designed for American audience
* Media pressure - deviance
* Accessibility - Easier and cheaper to watch sport on tv. Decreases number of match day tickets sold – Impact on clubs.
* Highlights sporting inequalities – lack of media attention for female and ethnic minority athletes/clubs.
* Event timings are often controlled by the media

Question 5

What are the positives and negatives between media and sponsorship in Golden Triangle?

Answer 5

+ve
* Media is a platform for advertising – increased sponsorship
* Sponsors pay a high price for increased exposure
* The more media the more sponsors

-ve
* Lack of media on some sports deters sponsors
* Media and sponsorship can add to pressure on athletes and their families

Question 6

What are the positives and negatives between sport and sponsorship in Golden Triangle?

Answer 6

+ve
* Sports receive funds – this benefits athletes/training facilities/kit/travel
* Successful teams provide a platform for advertising – increased exposure – increased profits
* Provides rewards and incentives

-ve
* Brands can become damaged through poor advertising – deviance
* Disproportionate funding – females/disability/minority sports
* Sponsorship can be easily withdrawn – no security for athletes and clubs.
* Some sponsorship gives sport a bad image (Alcohol – Liverpool & Carlsberg)
* High paying sponsorship is only available to the elite

Question 7

What is freedom of movement?

Answer 7

International laws that allow athletes and spectators to move between countries for professional sport

Question 8

How does freedom of movemet affect sports?

Answer 8

• Athletes can train abroad
• Allows team to tour
• Allow spectators to travel abroad to watch fixtures
• Allow regular international fixtures
• Athletes can work abroad
• Can increase the fan base of a team internationally