goiko case study

Question 1

who founded goiko

Answer 1

Andoni Goicoechea (venezuelan)

Question 2

describe the founding story of goiko

Answer 2

• came to spain to continue his medical residency→ realised he loved entrepreneurship
  Had an inside drive to start his own business in spain

Question 3

what are the three values of goiko

Answer 3

quality, efficiency and buen rollo (good vibes)

Question 4

define the ´´chasm´´

Answer 4

challenging stage of growth when you have initial customers

Question 5

which were the major areas of challenge for goiko

Answer 5

• Rapidly hiring staff
• Identity and culture
• Implementing systems and processes
• Developing executive capabilities required to lead and manage a complex organisation
• Attracting and serving a new category of customers
• Remaining competitive

Question 6

which strategic choices goiko made at at begining

Answer 6

• using cans instead of bottles
• allowing everyone in company to make decisions
• asked for a loan in the bank
• good relationships with employees

Question 7

which aspect did Andoni decide when selling goiko

Answer 7

• MAINTAINING COMPANY CULTURE
• making sure employees were kept in the loop about future developments made in the company

Question 8

selling goiko

Answer 8

June 2018, Andoni decided to sell the majority share of Goiko Grill.
Relinquish 80% of the business to L Catterton—one of the largest private equity firms in the world.
valued at €150 million in the deal.
Communicated everything with employees
Andoni sold his shares and remained CEO of the company

Question 9

what further expansion is andoni planning on doing

Answer 9

• going international