What is Google Ads?
Google Ads is Google’s advertising platform where businesses can show up when people are searching for something.
Why is Google Ads valuable?
You’re reaching people at the exact moment they’re looking for something, which makes it much more effective for businesses.
Search vs. display
Search ads show up when someone is actively searching for something — like ‘coffee shop near me’ — so that’s high intent.
Display ads are more about awareness — they show up while you’re browsing websites or watching YouTube, even if you’re not actively searching for that product.
How do advertisers pay?
They pay per-click or through a daily budget.
So it’s nice because you’re paying for real engagement, not just visibility.
Where do Google Ads show?
They can show up in a few places — mainly on Google search results, but also across websites, YouTube, Google Maps, and even mobile apps.
So businesses can reach people across a lot of different touchpoints.
Google Ads vs. AdSense
Google Ads is for businesses that want to advertise.
AdSense is for publishers who want to host ads and earn money from them.
So Ads = you’re promoting, AdSense = you’re hosting.
