How would you approach a new client?
First I’d understand their business — goals, customers, challenges, and try to understand how they’re currently advertising.
From there, I’d recommend ways Google Ads could help — and tie it directly to their goals.
You have 100 accounts, how would you prioritize?
I’d prioritize based on where I think there’s the most opportunity and impact.
So I’d look at things like the client’s business goals, their current performance, and where there’s clear room to grow.
Then I’d focus most of my time on those high-impact accounts, while still staying organized and proactive with the rest so nothing falls through the cracks.
How do you handle rejection?
I expect it — especially in sales.
I focus on learning from each interaction and improving based on what I feel is working and what isn’t.
What differentiates Google Ads?
Google stands out because it helps businesses show up right when someone is actively looking for what they offer. So you’re reaching customers who already have intent — which makes spending so much more efficient especially for small businesses with limited budgets. And because everything is measurable, you can clearly see what’s driving revenue and keep improving from there.
What if a client is hesitant?
I’d get curious first—figure out what’s actually making them hesitant.
Then I’d focus on one thing that matters most to them, not overwhelm them with everything Google can do.
I’d usually suggest starting small so it feels low risk.
And if they’re still unsure, I wouldn’t push. I’d stay helpful and keep the relationship warm, so I’m there when they need me in the future.
