A field of study that examines how psychological influences and biases affect financial decision-making.
Behavioral Finance
The tendency for individuals to prefer avoiding losses over acquiring equivalent gains, often leading to risk-averse behavior.
Loss Aversion
The tendency to seek out, interpret, and remember information that confirms existing beliefs while ignoring contradictory evidence.
Confirmation Bias
The tendency to prioritize immediate rewards over long-term benefits, leading to procrastination in saving or investing.
Present Bias
An individual’s ability and willingness to endure market fluctuations and financial uncertainty in pursuit of returns.
Risk Tolerance
The reliance on an initial reference point when making financial decisions, even if the reference is arbitrary or irrelevant.
Anchoring Bias