Influencing

Question 1

Framing

Answer 1

With the same information being used as a base, the ‘frame’ surrounding the issue can change the reader’s perception without having to alter the actual facts.

Question 2

Reciprocity (Influence)

Answer 2

People tend to return a favor.

Question 3

Commitment (Influence)

Answer 3

If people commit…they are more likely to honor that commitment.

Question 4

Social Proof (Influence)

Answer 4

People will do things they see other people are doing.

Question 5

Authority (Influence)

Answer 5

People will tend to obey authority figures.

Question 6

Liking (Influence)

Answer 6

People are easily persuaded by other people they like.

Question 7

Scarcity (Influence)

Answer 7

Perceived scarcity will generate demand

Question 8

Paradox of Choice

Answer 8

Eliminating choices can greatly reduce anxiety.