what is intercultural communication?
the way people from different cultural backgrounds share information, express ideas, and understand each other
why is it important?
the ability to understand and respect cultural differences helps avoid misunderstandings and build stronger, more inclusive relationships.
what are cultural misunderstandings?
when individuals from different backgrounds misinterpret words, actions, or gestures, leading to confusion, offense, or even conflict
e.g., a polite gesture in one culture may be rude in another.
what role has globalisation and technology played on intercultural communication?