specialised audience
e.g.
audience: non-specialised
headline
witty, catchy
e.g. global english: power or problem?
tagline
e.g. Izzy Kelsall-Wood debates the topic of whether a standardised english is important
subheadings
top of every paragraph that matters
link conclusion to introduction
reference articles directly specifically - a counter article
anecdote
relate the topic to yourself
direct address
direct to the audience e.g. you
single sentences
catchy, maybe an RQ