active vs passive voice
active - direct clear passive - indirect detached formal
Jargon
Serves to portray writer as intelligent, sophisticated & knowledgeable in the particular field
Value system/Ideology
Sets up writer as ethically, morally aware, thus trying to get audience to align themselves with own viewpoint.
Anaphora
Epistrophe
Chiasmus
Sentential adverb
Asyndeton
Polysyndeton
Procatelpsis
Amplification
Scesis onomaton
Apophasis
Analogy
Metaphor
Anthropomorphism
Eponym
Oxymoron
When position is opposite to another’s which you are dicussing can produce an ironic construct that shows how something has been misrepresented
Epithet
adjective qualifying a subject by naming a key characteristic of it (bikie)
Climax
Diacope
repeating a word after an intervening word or phrase
Epizeuxis
Enumartio
Antanagoge