Learning by Joffy Thomas
(i) Management Knowledge acquisition (ii) Business Perspective Development (iii) Behavioural Transformation at Work
Marketing and Branding by Joffy Thomas
Understanding, Creating & Delivering the Value
Porter Five Forces
- Creating strong entry barrier
Value
- Who defines value? - defined by customer - perceived value
- Value - Opaque
- Value Dimensions - Technical, economic, service, social benefits
- Value contextual: Env, Customer change value will change
- Apple - “It is not worth it”: tradeoff - value - price > 0 (positive)
- Relative: Value (offer) - Price (offer) > Value Competitors - Price Competitors
- Value - Mindset - Culture Approach
- Value comes from benefits,
- Value does not come from product features,
- Product features give advantages, advantages lead to benefits.
Project Management
- Avoid Free Riders
- Bread and Peanut Butter
- Connecting with all stack holder is your Job, maine manager ku boldiya will not acceptable
- As PM your job is not please your BOSS its move your project ahead, he will be changed, have connect with all the stack holders…
Risks, Uncertainty, Ambiguity & Complexity
Risk involves known and measurable probabilities,
Uncertainty: Variability occurring due to facts beyond our control. Involves unknown probabilities and unpredictable outcomes.
To find the risk, you need to target where is the uncertainty in the Project…
Ambiguity is a function of human cognitive constraints. It refers to the mental limitations of the observer in terms of information availability and mental processing.
Ambiguity is a function of human cognitive constraints. It refers to the mental limitations of the observer in terms of information availability and mental processing.
Risks Register - RPN Number (risk priority number based on likelihood, impact and possibility of detection), …RPN vary from 1 to 1000, we can priority the risks using 20:30:50 or based on the value (more than > 750 etc)…
Standard Deviation vs Variance
Variance: deviation/ spread between numbers inside the data set (avg mean of inside the data)…
Standard Deviation: how data set is dispersed relative to its mean (whole data set deviation from mean)…
Indian Culture of Negative Reinforcement
- Afraid to speak in public
- Fear of Authority
- Lack of Self Pride
- Having Feel Good Experience
NPD Stage Process
- Idea Stage
- Idea Screening
- Build Business Case
- Devlopment
- Launch
Change Management Planning
Why + Bring the Burning Factor (if its critical) + Informal Relationships (based on culture to get buy in) + pre work + Show the Impact + Lets stockholder informed (no surprise with e mail or last min presenting)…
Burning factor will not get if its continuous improvement (Westley Case) - How you will get buy in? => Lot of communication, get all stack holder buy In, Be Informed…
