External Study
PESTAL, PORTER
PESTAL - Political, Economic, Social, Technological, Legal, and Environment.
PORTER -
Competitive Rivalry.
Supplier Power.
Buyer Power.
Threat of Substitution.
Threat of New Entry.
INTERNAL Study
VRIO, SWOT
value, rarity, imitability, and organization
Ansoff Matrix
Company evaluate there offering (product and market) and make decision making on which they want go next…
McKinney 7S
To ensure organisation fit and it’s effective…
Strategy
Structure
Shared Values
System
Style
Staff
Skills