definition science communication
use of appropriate skills, media, activities, and dialogue to produce one or more of the following personal responses to science: awareness, enjoyment, interest, opinion-forming, and understanding
- about generated knowledge from a group of experts to a lay public
from mono to transdisciplinarity
different natures (of science) coming together
- mono = research within a single discipline
now more broad
- example: pandemic
deficit model
- how can we het people to understand science?
- how can we get people to believe science
the task for science communication is to help science fill an info deficit in the public
dialogue model
- how is science produced socially
- how can we make science produced in unison successful?
- how can it invite discussion, questions and elaboration?
the task for science communication is to support the collaborative exercise, circulation and application in science
definition wicked problems
- no definitive formulation of a wicked problem
- wicked problems hav end stopping rul
- solutions aren’t true/false, but bad/good
- no immediate or ultimate test of a solution
- every solution is a one-shot-operation
- wicked problems don’t have enumerable sets of solutions
- every problem is unique
- considered to be a symptom of another problem
- discrepancy can be explained in numerous ways
- choice of explanation determines resolution
- the planner/policy makers have no right to be wrong
biased assimiliation
people take in info in a way that makes it coherent with their previous position (desired solution). sometimes it also makes things worse (reject other thoughts)
- attitude polarization
hard vs soft impacts
hard = quantifiable risks (biomedical health, safety etc.)
- experts tend to feel accountable
soft = social, cultural and moral
- expert feel less accountable
- focus on the public
