Lecture 7

Question 1

why do we want co-creation

Answer 1

• people have knowledge that is essential
• some knowledge can’t be incorporated any other way
• marginalized communicaties devait from averages, excluding their input in unethical

Question 2

media synchronocity theory

Answer 2

synchronocity = interaction at the same time, in the same way
- cooommunication processes involve both conveyance of info and convergence of meaning

Question 3

media richness theory

Answer 3

• mediums have different kind of info richness
• about complexity and diversity of the info delivered trough communication
• relates to how people can co-create knowledge and meaning by offering more info about the whole picture

Question 4

social media efffects

Answer 4

• different levels of asynchronous and richness
• amploify polarization (selective exposure & capture by powerful elites)

Question 5

story telling definition and results

Answer 5

= powerful form of science communication
1. describes contextual factors, values, and scientific processes
2. cultural embedded
3. allows for better processing and cultural embedding by listener